Terms of Service

Last updated: 29 June 2026

1. Agreement to these terms These Terms of Service ("Terms") govern your access to and use of DTC Prism ("DTC Prism", "we", "us"). By using the service or taking part in our founding program, you agree to these Terms. If you're agreeing on behalf of a business, you confirm you're authorised to bind that business.

2. What DTC Prism does DTC Prism connects to your business tools and delivers insights and alerts about your store's performance and profitability. During the founding/beta program the service is provided as is and is in active development — features may change and there may be interruptions.

3. Your account and connections You're responsible for the accounts and data sources you connect, and for keeping your access credentials secure. You confirm you have the right to connect any data source you link to DTC Prism and to allow us to process the data within it.

4. Your data You own your data. You grant us a limited, non-exclusive licence to access and process it solely to provide the service to you, as described in our Privacy Policy. You can disconnect any source or close your account at any time.

5. Third-party platforms The service relies on third-party platforms (such as Shopify, Meta, Google, TikTok, Klaviyo, and Gorgias). Your use of those platforms is governed by their own terms, and we're not responsible for their availability, accuracy, or any changes they make.

6. Acceptable use You agree not to misuse the service. In particular, do not attempt to access other customers' data, reverse-engineer the service, use it unlawfully, or resell or redistribute it without our written agreement.

7. Fees The founding program is provided free of charge. Any future pricing will be communicated to you clearly before it applies.

8. Insights are informational — not professional advice DTC Prism's alerts, figures, and suggested actions are informational tools to support your own decision-making. They are not financial, accounting, legal, tax, or other professional advice, and we do not guarantee any particular result. You remain solely responsible for the decisions you make about your business, and you should verify figures against your source systems before acting on them.

9. Disclaimers To the fullest extent permitted by law, the service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including warranties of accuracy, availability, fitness for a particular purpose, or non-infringement — particularly during the founding/beta period.

10. Limitation of liability To the fullest extent permitted by law, DTC Prism will not be liable for any indirect, incidental, special, or consequential damages, or for any loss of profits, revenue, or data, arising from your use of the service.

11. Term and termination Either of us may end this agreement at any time. On termination, your right to use the service stops, and we will handle your data as described in our Privacy Policy.

12. Changes to these Terms We may update these Terms from time to time and will post the updated version here with a new date. Continued use of the service after changes means you accept them.

13. Governing law These Terms are governed by the laws of India, and any disputes will be subject to the courts of Bengaluru, Karnataka.

14. Contact Questions about these Terms: contact@dtcprism.com